WSOP – World Series of PokerOn Thursday, Ultra Internet Media, the parent company of Everest Poker, filed a lawsuit against Harrah’s alleging breach of contract. Everest Poker is the official on-felt sponsor of the Harrah’s-backed World Series of Poker (WSOP).

An article that appeared in the Las Vegas Sun newspaper on Friday revealed that Everest Poker is in the final year of a $22.5 million agreement to sponsor the annual tournament series in Las Vegas. It paid $6.2 million to be the official on-felt sponsor in 2008, $7.9 million in 2009, and is on the hook for $8.4 million this year. The 2010 WSOP kicks off on May 28th from the Rio

All-Suite Hotel and Casino, with the Main Event beginning on July 5th. ESPN will once again carry the festivities, which will be beamed into households around the world.

Besides Everest Poker, other WSOP partners include Jack Link’s Beef Jerky and Milwaukee’s Best Light. The tournament series is in its 41st year and will, for the first time, hold a special all-star game. The 2010 WSOP Tournament of Champions will take on an all-star game format, with 20 bracelet winners eligible for inclusion by the general public. Five players – Annie Duke, Mike Sexton, Mike Matusow, Barry Shulman, and Cada – have automatic bids and two more spots will be awarded through a yet-to-be-determined qualification process.

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